Web 2.0 Marketing; we call it tsunami in the online business. From those first generation tools and tricks of online marketing, we had to have a direct touch with our PC. Now things have changed with the deployment of second generation web marketing. You will no longer have to get back to your PC to survive in internet business. Search engines, especially Google, have enabled web 2.0 marketing in a great level introducing AdWord and analytics. Internet marketing now, is a global job!For the beginners, web 2.0 marketing involves utilizing web resources and platforms in marketing functions to tier in great online business benefits. Nowadays, there are thousands of ways in making your Internet Marketing work, and it will be easier in future. Think of a few social sites like Facebook, LinkedIn, MySpace. Consider all the blog sites like WordPress, Blogger,etc. Consider those php based forums that nest the crowd on interest groups. Even another extension is those book marking sites like Delicious, Furl, etc. Well, there is another type of social media sites like Metacafe, YouTube, Flickr etc. And finally think about viral marketing and RSS feeds. Now consider every day every second how big chunks of web traffic are with these sites round the clock! Do you see the prospect? Do you see the opportunity?What does it takes to shine in web 2.0 marketing? Socialization, socialization and socialization. The more receptive you are with other network people, the higher are your chances to grab more traffic. Maintain your network partners, visitors, appreciators and so on whoever comes under your web 2.0 net and embrace them.Get a great social profile build, build up few blogs and use the ample resources of all social sites and social media sites. Share your resources let people book mark you. Install the RSS feeds and feed burners on your site. Let customer know the latest on your site. And keeping the whole arrangements on flight towards the target which about web 2.0 marketing. The more you can spread yourself, the business, the greater are your chances to hit the bull’s eye.Well, we have by now discussed the scope and opportunity. We have not yet explored one of the most chilling reasons to target the web 2.0 marketing. I will say it clearly: Google loves them and so do we. Yes, for some reason all the search engines including the rulers and trend setters like yahoo, Google, Alexa, loves these web 2.0 sites. So, you have a great potential to play the game being loved by the search engine itself.